Lead generation involves attracting and collecting potential leads from prospective customers. You can solicit leads in numerous ways, from cold-calling to social media. The B2B lead-generation meaning can change depending on your specific goals.

Lead generation marketers know that a properly optimized website is critical to increasing the number of quality leads your website generates. Website errors, slow site loading, and the inability to identify visitors can hinder even the best executed  marketing plans.

Our process of creating a good lead generation strategy includes a number of steps, including some of the following:

• content development
• PPC campaign management
• website development